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narrow view dining room Brentford flat conversion Gubi Grasshopper floor lamp vintage Lusty table reupholstered white leather

The Market Building 1-Bed

At a glance

Location

Brentford, London

Category

Residential & Show Homes

Date

2017

Size

2,325 sq m over 4 floors

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The Brief

The conversion of the old Brentford Nylons building was an exciting and extensive project carried out for a small, innovative housing developer. The client “wanted to create something different – a shared living environment”.

Project Notes

The client’s objective with this project was to sell affordable units in an up-and-coming area of London, and to sell to real residents not landlords. Because many of the flats were necessarily small, it was decided to include a number of common areas for residents – a courtyard garden, cinema and a common-room with a hot desking/coffee shop feel.

The theme chosen was “Mad-Men” after the US TV series, which was of the same period as the original building and encapsulated a style consistency with the client’s commercial objectives. The aim was to appeal to a much younger market; hence the use of bright colours, neon light fittings, modern materials and funky furniture, including vintage, re-used and re-upholstered items, all demonstrating that style does not have to be expensive.

Element Studio’s scope of work covered the design and full fit-out of two show flats and the common social areas, hallways, stairs and courtyard. It also included the internal specification for all of the other apartments and penthouses.

The show-flats were designed as a demonstration of what could be achieved on a limited budget, while the apartment specifications and the common areas are of course a permanent introduction to the building and cement its style and desirability.

living room kitchen with vintage and retro affordable fixtures and fittings in pale greys and yellow by Element Studios
airy modern flat living room with grey felt Howard Swoon Sofa and various orange cushions by Noguchi table and vintage lights
interior design of bedroom for Brenford flat by Element Studios with mirrored wardrobes and Smoke burnt orange bed from Loaf
“Element delivered exactly what we wanted and we sold almost all of the apartments on the first day’s viewing!”
— Client
Old Market Building Brentford flat conversion internal courtyard by Verve Properties with timber decking and communal seating
Verve Properties West London flat relaxing shower room with neutral wall tiles and bright yellow towels from John Lewis
Old Market Building Brentford entrance with bespoke retro post-boxes and Graypants Scraplight recycled cardboard pendants
Living room Noguchi coffee table and Scott large round grey leather ottoman from Made with Marianna framed print by Juniqe
en-suite shower room interior by Element Studios with grestec Mattone dark brown mosaic tiles and bespoke mirrored wall units
pop of colour cosy modern bedroom interior with Jonah dandelion yellow double bed from Made and whole wall mirrored wardrobes