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    Eclectic living dining room conversion with pale grey Kochwerk German kitchen and vintage drop leaf table with folding chairs

    The Market Building 2-Bed

    At a glance


    Brentford, London


    Residential & Show Homes




    2,325 sq m over 4 floors

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    The Brief

    The conversion of the old Brentford Nylons building was an exciting and extensive project carried out for a small, innovative housing developer. The client “wanted to create something different – a shared living environment”.

    Project Notes

    The client’s objective with this project was to sell affordable units in an up-and-coming area of London, and to sell to real residents not landlords. Because many of the flats were necessarily small, it was decided to include a number of common areas for residents – a courtyard garden, cinema and a common-room with a hot desking/coffee shop feel.

    The theme chosen was “Mad-Men” after the US TV series, which was of the same period as the original building and encapsulated a style consistency with the client’s commercial objectives. The aim was to appeal to a much younger market; hence the use of bright colours, neon light fittings, modern materials and funky furniture, including vintage, re-used and re-upholstered items, all demonstrating that style does not have to be expensive.

    Element Studio’s scope of work covered the design and full fit-out of two show flats and the common social areas, hallways, stairs and courtyard. It also included the internal specification for all of the other apartments and penthouses.

    The show-flats were designed as a demonstration of what could be achieved on a limited budget, while the apartment specifications and the common areas are of course a permanent introduction to the building and cement its style and desirability.

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    West London contemporary living dining room with vintage drop leaf table from Funky Junky and neon Heals Blah blah blah sign
    Flat conversion Brentford contemporary German kitchen by Kochwerk light grey stone worktop
    contemporary bedroom Normann Copehagen pendant 1950s vintage desk and chair Jonah dandelion double bed white sheepskin throw
    contemporary bedroom re-design with Belize velvet blue bed from Loaf and Louis Poulsen PH5 pendant from Finnish Design Shop
    Farrow and Ball Railings painted wall with neon blah blah blah sign with green plant and Pamono vintage Castelli folding chairs
    Verve Properties Brentford flat designed by Element Studios with retro bedside tables and Belize velvet blue bed from Loaf
    Old Market Building Brentford en-suite with accent Gresco white wall Mattone tiles and silver oak veneer vanity unit
    Normann Copehagen pendant in contemporary bedroom interior with 1950s vintage desk and chair and Loaf Jonah bed in dandelion
    1950s French writing desk with grey tub chair and Juju yellow hat on wall behind bedroom interior design by Element Studios
    interior design by Element Studios of Verve Properties Brentford flat en-suite with Duravit wash basin and walnut vanity unit
    Old Market Building Brentford converted to flats with exterior 1950s style Kaza concrete tiles vine by Gillian Blease