The creation of George Northwood's flagship hair salon in Fitzrovia established his personal brand and provides a "home from home", where his high profile clientele can hang out and relax.
Laid out over two floors the brief from George was that he wanted the space to make his customers feel as though they were entering his home; for it to be "a place to relax, as well as work miracles with hair".
This project was carried out by Camilla's previous company, Trunk. The concept was for the various spaces to feel like different rooms in a house. Wood, steel and micro-cement flooring was used upstairs to create an industrial vibe with specially designed full-height steel and recycled lab-top shelving to partially screen the interior from the street. Cutting stations were made out of steel and quartzite. Within this space a 'living room' was created, with inset reclaimed herringbone parquet and re-upholstered classic 1950s furniture.
The lower floor is all about colouring, and uses rich tiled accents to make the underground setting feel luxurious.